Sage Sponsors SmallBizPod

Announcement re Sage sponsorship. We’re delighted that Sage has sponsored SmallBizPod and look forward to working with them again.

By Alex Bellinger
17th September 2007 at 1:34 pm

As some of you will already have noticed Sage, the business management software and services company, is the new sponsor of SmallBizPod’s podcasts. I’m really pleased to have them on board for the next six months.

As I say in the latest podcast, it’s good to be working with Sage because it’s a company which from its very beginnings in 1981 focused on developing products and services by listening very carefully to what customers said they wanted. That’s an ethos that has helped them deliver software and services successfully to over 700,000 small businesses in the UK alone.

That’s an ethos that I hold dear here at SmallBizPod too and which is why all of you out there are welcome to contribute to the podcast and help shape its content.

Here’s what Dawn Baker, head of marketing for Sage’s small business division said today about linking up with SmallBizPod:

I’m pleased to announce that we’re sponsoring the SmallBizPod podcast this year, which is hosted by Alex Bellinger. This podcast, which focuses on entrepreneurship and the issues that affect small businesses, is listened to by thousands of people around the world and we’re delighted to be associated with an innovator like Alex. We’re always trying out different ways to connect with our own customers and I hope we can learn lots from him.

I’m flattered, of course, and will try and keep my ego under control! But what’s most important for everyone who listens to the podcast and supports SmallBizPod is that Sage’s sponsorship means we’ll be able to continue developing the podcast and bringing you more great interviews and entrepreneurial inspiration.

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  1. Richard Boyd says:

    Congrats Alex

    As a recent Sage convert I’m impressed with their product. It is also good to see that their marketing department is not afraid to try new promotional ideas.

  2. alex says:

    Thanks Richard. Obviously I’m delighted that Sage are sponsoring, but I do think their decision to get involved with podcasting is interesting in a broader context as you suggest.

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