SmallBizPod #57 – Enthuse, Exceed, Enjoy. King of Shaves.

Will King, CEO of King of Shaves, on taking his shaving products business from year one debt of £30k to #2 in the UK market.

By Alex Bellinger
31st October 2007 at 2:44 am

This week SmallBizPod #57, the small business advice podcast, includes an interview with, Will King, CEO of King of Shaves about how he took his shaving products business from £300 sales and a £30,000 loss in year one, to a brand with international ambitions which is already snapping at the heals of market leader Gillette in the UK.

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Show Notes



• 00:00 Alex on what’s coming up in the show.
• 00:57 If you have a moment, please take the SmallBizPod survey and you could win an iPod Touch.
• 2:31 Thanks to Sage for sponsoring SmallBizPod.


• 03:42 Interview with Will King, CEO of KMI the makers of King of Shaves. Will talks about the early days of redundancy, stumbling on an idea for a unique shaving prep product and the valley of death and debt his business found itself in during the first couple of years of trading. The conversation also focuses on passion, persistence, common sense and the need for time to build big brands. Alex and Will also talk about the weakness of juggling too many balls, the need for focus, the challenge of building a great team and what visitors at Destination Growth 2007 will learn from Will’s talk.


• 27:12 After his celebrity wedding, Kelvin Jones returns with a diary of a wantrepreneur entry … coming soon!
• 27:41 Paul Anthony and James Hunter get lucky as do SmallBizPod listeners who get 35% off Paul’s web design rates and 25% off James’s business Christmas card deal if SmallBizPod is mentioned on ordering.
• 29:11 email from Jonathan Morris suggesting an episode of the podcast looking at the likes of Linked-In and other online networking tools.
• 30:12 email comment from Gearoid O’Sullivan an Irish photographer studying in New Zealand who prompts thoughts on SmallBizPod covering the topic of creative businesses and how to maintain artistic integrity while still making money.
• 31:06 John Gerrity in Washington on being inspired to think big and his body bottle.
• 31:50 Thanks to all those who’ve signed up to the Frappr Map including Russian listener Dmitry Grafov, ms bowen and David Braziel.

• 34.11 Music – Duke of Hazzard by Blockhead on Ninja Tunes.

“Duke Of Hazzard”
from “Uncle Tony’s Coloring Book”
(Ninja Tune)

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