SmallBizPod #76 – Silver Cross, British branding and international trade

Interview with Alan Halsall, chairman of Silver Cross, a great British brand, on how he made a failed business a success, the importance of branding and how to trade internationally.

By Alex Bellinger
10th November 2008 at 3:54 pm

This week SmallBizPod #76, the entrepreneurs’ podcast, interviews Alan Halsall, chairman of one of Britain’s classic brands, the pram manufacturer Silver Cross. The podcast explores the power of branding, importing, exporting and the secrets of turning around a failed business.

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Show Notes



• 00:00 Introduction to what’s coming up in the show.
• 01:09 Join us on the SmallBizPod Facebook group, now nearly 1,000 strong.
• 01:48 Sponsors section featuring Graham Grinnel of GW Associates a member of – the full interview can be found here.


• 04:44 Interview with Alan Halsall, chairman of Silver Cross, a British pram manufacturer with a brand enjoyed by customers as diverse as the Queen and JLo. Alex and Alan discuss how Alan bought and then turned around the fortunes of Silver Cross, the power of brands in a low cost manufacturing world, how to trade effectively internationally and with China, as well as building teams and facing the challenges of the major multiples and the web.

• 33:20 Comments from Edward Beresford-Bolton suggesting SmallBizPod covers guerrilla marketing, Admir Rusidovic and Ian Forbes.

• 34.23 MusiciNSiDEaMiND, Ghislain Poirier
“Twilight Harvest (feat. Ghislain Poirier)” (mp3)
from “Scatterpopia”
(Public Transit Recordings)

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  1. Thanks Alex,

    It was great to hear Alan Halsalls story, turning around a great brand. I was particularly interested to hear how they have used the latest web technology to reach out to their audience.

    From a recent new Dad and happy Silver Cross customer!


  2. alex says:

    Hi Martin, glad you enjoyed it. Their website is super stylish and they’re definitely one of my favourite British brands. Thanks for listening and do spread the word!

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SmallBizPod #76 – Silver Cross, British branding and international trade

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