SmallBizPod #80 – franchising podcast & interview with Toni Mascolo of Toni & Guy

A podcast dedicated to a successful franchisor and franchisee – interviews with Toni Mascolo, founder of global hairdressing franchise Toni & Guy and Atul Pathak who runs 15 McDonald’s franchises.

By Alex Bellinger
9th March 2009 at 4:09 pm

This week SmallBizPod #80, the podcast for startups and entrepreneurs, focuses on franchising with an interview with the godfather of British hairdressing and business brand legend, Toni Mascolo, founder of Toni & Guy, and an interview with Atul Pathak, one of McDonald’s most successful franchisees. With thanks to the British Library’s Business and IP Centre.

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Show Notes

Summary

Intro:

• 00:00 Alex introduces what’s coming up in this episode, thanks the 1500+ people who’ve joined the SmallBizPod Facebook group and a welcome to this month’s sponsors of SmallBizPod, Rackspace.

Features:

• 5.50 Interview with Toni Mascolo, founder and chief executive of global hairdressing franchise Toni & Guy. Alex and Toni talk about differentiation, the family feel, rolling out a franchise, doing business in a recession, home grown franchisees and development of a brand and products.

• 26:32 SmallBizPod listener book review by David Schoeman who reviews Finance on a Beermat by Chris West, Stephen King and Jeff Macklin.

• 33.56 Interview with Atul Pathak, one of McDonald’s most successful franchisees, who runs 15 restaurants in and around North London. Alex and Atul talk about bringing personality and entrepreneurial skill to the franchise format, the importance of community, branding within a brand, and how to achieve success as a franchisee.

• 46.00 MusicThe Pinker Tones
“Viva La Juventud”
from “Viva La Juventud!”
(Outstanding Records)

Stream from Rhapsody
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