SmallBizPod #89 – business lessons from a sandwich shop startup

An interview with Jill Sutherland of Taste on starting a sandwich shop business, including a wealth of practical advice for all retail startups.

By Alex Bellinger
22nd September 2009 at 5:38 pm

This week SmallBizPod #89, the podcast for startups and small businesses, features an interview Jill Sutherland, co-founder of award-winning sandwich shop, Taste, on being successful as an independent retailer in recession.

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Show Notes



● Alex on what’s coming up in the podcast this week.


● Thanks to for sponsoring SmallBizPod and an offer for SmallBizPod readers and listeners to claim a free audio book of their choice by signing up to a 14 day trial with Audible. Thanks too to XLN Telecom for returning as a sponsor – the small business telecoms and broadband specialists.

● Interview with Jill Sutherland of Taste, the Best UK Independent Sandwich Bar 2009. Jill is also the author of Start & Run a Sandwich & Coffee Shop.

Jill talks about how her and her husband quit their office jobs to set up their own high street sandwich shop and cafe. In a great discussion about the practicalities of starting a sandwich shop, she and Alex also discuss a wide range of topics beneficial to all startups including: franchising, managing staff, keeping costs under control, keeping branding simple and the work-life balance of running your own business. There’s also a discussion about how to survive the recession as a high street retailer and the advantages you have when competing against big chains.

● Listener book review of Nigel Temple’s How To Get Clients To Come To You, from Chris Lee.

●Music with thanks to IODA Promonet B6
from “Blind Leading the Blissed”
(Clubstream Green)

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  1. First time listening to your podcast. Great stuff!

    Excellent interview I would love to open up a sandwich shop at some point.

  2. Glad you enjoyed your first experience of the podcast. Do explore the others, if you get a moment.

    I still harbour a dream of becoming a baker in a rural French village!

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