Creative Thinking & Small Business Success

Young, intelligent and handsome with entrepreneurial talent to die for.  A description of myself perhaps.  I wish!  In fact I’m talking of Ben Casnocha who’s blog is well worth a read.
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3rd December 2006 at 11:40 pm

Young, intelligent and handsome with entrepreneurial talent to die for.  A description of myself perhaps.  I wish!  In fact I’m talking of Ben Casnocha who’s blog is well worth a read.

In one recent post Ben asks which of the following four types of creative thinking are most likely to benefit business.

  • Original and swift
  • Original and slow
  • Derivative and swift
  • Derivative and slow

In my view, like so much in business, you need a variety of talent and skills reflected in the people you employ.  This applies to creativity too. 

To use the examples above, wouldn’t it be most productive to have an original and slow thinker handing ideas off to derivative, but swift thinkers? This would generate a multiplicity of new ideas, adapted, refined and derived to yield the best possible, and perhaps multiple, chances of success.  Why not original swift with derivative swift?  You’d never keep up!

 

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Alex is the founder and editor of SmallBizPod, the UK's first podcast dedicated to small business, start-ups and entrepreneurship. Alex writes about topical small business issues, entrepreneurs and anything else that catches his eye here on the small business blog. http://www.smallbizpod.co.uk

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  1. Eamon says:

    Great post.

    We in advertising account planning (the people who come up with the ‘big idea’ for an advertising campaign) also have different sorts of thinkers.

    Strategic Strategic
    Strategic Creative
    Creative Strategic
    Creative Creative

    A team that has a mixture of these kind of thinkers can create really exciting campaigns.

    My point is that every organization needs a variety of different kind of thinkers.

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