Heathers, Farms, Podcasting & Soap

What is it about farms, Heathers and small businesses making the most of social media?
Heather from Eie Flud, a natural handmade toiletries and botanical perfume company based on a farm …

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20th December 2006 at 4:14 pm

What is it about farms, Heathers and small businesses making the most of social media?

Heather from Eie Flud, a natural handmade toiletries and botanical perfume company based on a farm in Leicestershire, has been blogging for well over 18 months.  It’s a blog that’s been in my RSS reader for the last 7 months.  And I discovered today that she also has a podcast with her son, the Saturday Boy. 

Very odd, I hear you cry.  Well no, not at all.  Like many of the best blogs Heather gets a chance to let us into some of the secrets of her trade and the trials and tribulations of running the business.  Her writing and her personality on the podcast, like that of Heather Gorringe at Wiggly Wigglers, just makes you want to read and listen.  How often can you say that about a business?

The fact that Heather will openly talk about a disastrous soap batch and embarrassing failed demonstrations in front of some important ladies of Leicestershire, is the stuff that blogs are made of.  Its also the stuff that makes small business blogging worth while for the business.  It establishes trust and a personal connection with people you’d never normally be able to reach face-to-face.  Pretty important for a mail order business.

Not only that, but without a shadow of a doubt Heather gets my award for one of the best blog posts of the year!  Take a look at this extraordinary insight into an extraordinary soap.

 

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Alex is the founder and editor of SmallBizPod, the UK's first podcast dedicated to small business, start-ups and entrepreneurship. Alex writes about topical small business issues, entrepreneurs and anything else that catches his eye here on the small business blog. http://www.smallbizpod.co.uk

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  1. Dear Alex – thank you so much for this – and crikey, 7months and I never knew!

    Am glad you have enjoyed our pieces – and I try hard to make this something that is recognised as a valiant attempt to bring the business to the public’s attention – whilst just being me – minus most of the boring bits!!

    We Heathers are a feisty bunch and I am a big fan of Mrs Gorringe too

    Heather

  2. alex says:

    Sorry for being a lurker! Ever since I read your April 1 post, I thought … this blog looks like a good read.

    Really impressed with what you two Heathers are up to. You are both leading the way and you deserve recognition. I’m sure your blogging and podcasting will bring you success.

  3. Sherry Borzo says:

    Thanks for your insights and great example of a good small business blog. I took a look and think Heather’s comments are terrific. This is excellent thoughtful fuel for new bloggers such as myself.

  4. alex says:

    Good luck with the blogging Sherry. It’s hard work, but I’ve found the people you meet online and the relationships you build as a result are invaluable. Really can change the way you see business and your life.

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