Web two point what?

Have you heard of web 2.0? Until a couple of months ago, I hadn’t. Now it seems to be everywhere I look on the Internet. But talk to your average business person on the street (as opposed to on-line) and you’ll still get a puzzled look and ‘Web two point what?’

It seems that as far as buzz words and phrases like these go, there are those who are in the know, (nudge nudge). And those who simply aren’t. So if you’re already web 2.0 savvy, stop reading. It maybe a lot of you – after all you’re here aren’t you? Gathering knowledge on the web, probably receiving feeds of quality content straight to your machine and hopping effortlessly from one choice link to the next. But if you’re still seeking enlightenment on the whole web 2.0 business, click here and have a look at a brilliant clip, my colleague Alex here at Smallbizpod pointed out to me. . .(check 06 Feb)

Web 2.0 is like version 2 of all things webby. Some pointy heads in silicone valley decided that boring, static web executions were outmoded (version 1), and ready for the scrap heap so they coined the phrase Web 2.0 to signify the new and exciting things that were happening on-line.

Web 2.0 stands for intuition, interaction, learning and communities. For sticky content and viral appeal. For bloggers, floggers and a generation of consumers who make the web their first port of call for just about anything they need, be it information, or a new pair of pants.

The old two point zero lingo seems to have stuck, and now there’s talk of Marketing 2.0 as well. This is leading edge stuff. So if you want to get your head around where Marketing is heading, this is a great article, from Adweek. And this well written blog on ‘Engagement Principles’ should help bring you into the inner circle of them that know about two point oh.

Sara is a marketing specialist with a wealth of on-line and traditional experience. With award winning credentials as an advertising writer, her career also spans the disciplines of planning and strategy for both B2B and consumer clients. Having worked for one of the the UK's biggest non-London agencies, Sara now works on a consultancy basis for clients large and small. http://www.smallbizpod.co.uk/blog