Are you the best franchisee?

The search is on for Britain’s best franchisee – click here for the British Franchise Association’s website which carries details on the front page.
Personally I wonder about the validity of this …

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16th May 2007 at 4:34 pm

The search is on for Britain’s best franchisee – click here for the British Franchise Association’s website which carries details on the front page.

Personally I wonder about the validity of this sort of exercise. Yes of course there can be awards for business, but supposing someone is involved in manufacturing something under a franchise agreement. How do they compare with someone in a service industry – say Stagecoach, the children’s theatre people, or a string of restaurants? You could argue that the theatre group has inferior catering skills or that the restaurant can’t teach people to act. You’ll notice each of those arguments is, how can I put this, obvious to the point of futility.

Nevertheless I thought it was worth drawing attention to the link. The prize is £10,000. So you might as well have a go…

Guy Clapperton

Guy Clapperton is a freelance journalist who specialises in small business issues and has written for the likes of The Guardian, the FT and the Daily Mirror. Guy has written about finance and franchising for SmallBizPod. http://www.guyclapperton.co.uk

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  1. Guy, I’m not sure the point you make is valid for franchising any more than it is for businesses as a whole. Business awards always tend to compare vastly different sectors.
    Surely what is being recognised/rewarded is profitability or fast growth or management skill or customer service or a whole host of things that the most successful businesses have in common.
    Franchisees can be judged on these terms just as any other type of business person.

  2. Guy Clapperton Guy Clapperton says:

    Well, I’m a journalist and the various annual press awards don’t compare me with restaurants or web designers – and I’m certain there are PR awards and no doubt podcast awards in which I trust you’ll receive recognition. I suppose I just find it faintly patronising that there are specific franchise awards as if franchisess won’t qualify under standard business criteria.

  3. I think a lot of awards these days are designed with the benefit of the organisation doing the awarding in mind as much as for the recipients!

  4. Peter Morgan says:

    Excellent article (if short)

    Brings up a good point.

    To Alex ->

    Yes, the movie / music industry is most guilty of this.

  5. […] this is the sort of thing I like. Long-term readers might recall a few weeks ago I mentioned what I saw as the pointlessness of franchises entering and winning franchise awards […]

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