If you want to plug into some of the freshest, ideas-rich thinking on what makes a brand, chances are you need to be reading this. I’ve only just stumbled across it, so I’m yet to have a proper read.
But I understand it’s the musings of some of the brightest stars in the current brand and marketing bloggersphere. All the contributors are listed here. (Another great brand related blog). By my reckoning if you followed each of these named links, plugged them all into your RSS and browsed regularly, you’d have very little time in your life to do anything else. . . but you’d also be about as clued up about the future of brand and marketing as it is possible to be!
Sara is a marketing specialist with a wealth of on-line and traditional experience. With award winning credentials as an advertising writer, her career also spans the disciplines of planning and strategy for both B2B and consumer clients. Having worked for one of the the UK's biggest non-London agencies, Sara now works on a consultancy basis for clients large and small. http://www.smallbizpod.co.uk/blog
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