Why every business should be trendy

By trendy I don’t mean über flamboyant, or even at the vanguard of cool. But every business worth its salt should have its finger on the pulse of customer behaviour, …

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22nd November 2007 at 9:05 am

By trendy I don’t mean über flamboyant, or even at the vanguard of cool. But every business worth its salt should have its finger on the pulse of customer behaviour, know what your customer habits and preferences are right now and have a sense of what the trends are for the future.

In a nutshell, developing products and services that meet customer needs, ahead of the competition is what competitive edge is all about. More to the point, today’s savvy customers are likely to respect you more if they think you’re looking ahead and anticipating their needs.

Spotting trends needn’t be an activity that requires time carving out specially – close listening to the customers you’ve already got, reading the signals of prospects you come into contact with, keeping an eye on your industry and trade press, listening to gossip about what other organisations are doing. . . all of this counts. Just so long as you build in the most important activity of all – head scratching – and a bit of time to figure out the ‘So What?’ (does this mean for me and my business).

For a great pdf download on the top 5 tips for getting trendy, try here.

Sara Scott

Sara is a marketing specialist with a wealth of on-line and traditional experience. With award winning credentials as an advertising writer, her career also spans the disciplines of planning and strategy for both B2B and consumer clients. Having worked for one of the the UK's biggest non-London agencies, Sara now works on a consultancy basis for clients large and small. http://www.smallbizpod.co.uk/blog

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  1. Web analytics seem to be taking off in a big way. Its great having so much data to work with and monitor key stats and performance indicators for an online business.

    As you say – data only takes you so far. All the information in the world isn’t going to help you very much unless you stick to the basics – talking to customers – find out what they really think and setting time aside for pondering what it really means to your business.

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