Jonathan Yates

An accomplished athlete, Jonathan Yates was keen to discover a way of keeping properly hydrated. In training for a gruelling marathon he was struck with an idea and invented a product to add to refilled water bottles. Santeau was founded in his back bedroom and four years later he sold the business. His product is now stocked in major supermarkets. Jon's first book 'All Time Essentials For Entrepreneurs' was published in 2009.