Marketing

Practical b2b and b2c marketing advice for small businesses and startups.

Why data and marketing must work closer together

Some say this will be the decade of data, but how do you get the most from your own customer data?

By | 22nd January 2010 at 9:36 am | Read more ...

Think of your brand as your business DNA

Clare Tucker continues her series on marketing with a look at cost-effective ways to keep your business brand fresh.

By | 8th December 2009 at 10:48 am | Read more ...

Making the most of your online assets – being smart with data

Simon Lawrence returns to consider whether your website is working hard enough to collect data about your visitors and tailor your marketing activity to their needs.

By | 27th November 2009 at 3:53 pm | Read more ...

Blogging and blogger relations for small businesses

You’ll have heard of blogging, may have set one up for your company or read a few already. They’re a great tool for small businesses, but how do you make your blog perform as well as it could for you and how should you engage with other key influencers in your community?

By | 11th November 2009 at 2:40 pm | Read more ...

Time to take a look in the mirror at your brand

Clare Tucker explores why your small business branding matters and why rebranding need not be a terrifying prospect for SMEs.

By | 21st October 2009 at 8:12 am | Read more ...

Recent Comments

  • Jess Green: Great post. I’m currently working on my plan for the 2nd half of 2012 and start of 2013. Dee...
  • James Coakes: Our research indicates that while most business that have needed finance have a business plan less than...
  • Andrew McMaster: I think this is a fantastic idea. It is good to see companies such as Orange offering this and...
  • Yeast: Interesting article – just one hitch with Truecrypt – you need to have admin rights on the...
  • Jordan Erickson: I think that some people have found the best way to make money off of users. It is a concept that...
  • business expert: great idea and we do get promotional items from time to time.
  • Oliver Cromwell: I agree 100% – the media needs to be held to account just as much as the politicians. Invest...

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