SME BlogSmall Business Marketing
Blog posts related to small business marketing for SMEs and entrepreneurs.
Do ideas have legs??
If you ever spend any time with creative agency types, or anybody serious about communication strategy, you might hear them ask the question, ‘does this idea have legs?’
I thought I’d have …
Straight to the Heart
As promised last week, this week I’m going to outline a process to define the values that sit at the heart of your brand/business. This process is packaged up by …
Brandthing
What is this thing we call ‘branding’?
It’s something that’s been defined and redefined so many times that brand means different things, depending on who you talk to.
This week, I came across …
Participate in the digital infosphere
Last week, I spoke at a conference on the subject of ‘new technologies’. Not that I agreed with the title, mind you. It rather depends how one interprets ‘technologies’. To me, …
Buzzwords and the Stereotyping Trap
Just this afternoon, I sat in a meeting where the delegates were discussing the merits and benefits of web-based targeting, using the ‘passion centre’ concept. Obviously I looked suitably clued …
BUSINESS PODCASTS
Click on one of the play buttons to listen to inspirational interviews with entrepreneurs from SmallBizPod.
