POSTS TAGGED ‘customer_database’

Email Marketing (2nd instalment)

Subject matters
What you put in the subject line should not be underestimated. Make sure your name or the business name features – after all, if your customer has ‘opted-in’ they’ll …

By Sara Scott | 2nd August 2007 at 2:11 pm | Read more ...

Email Marketing

Email marketing suits a lot of small businesses for the following reasons:

it’s fast to administer;
it can be highly personalised;
the performance of an email campaign can be easy to track and measure;
regular …

By Sara Scott | 26th July 2007 at 8:03 am | Read more ...

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POSTS TAGGED ‘customer_database’

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