POSTS TAGGED ‘marketing_agency’

Straight to the Heart

As promised last week, this week I’m going to outline a process to define the values that sit at the heart of your brand/business. This process is packaged up by …

By Sara Scott | 17th May 2007 at 4:55 pm | Read more ...

Buzzwords and the Stereotyping Trap

Just this afternoon, I sat in a meeting where the delegates were discussing the merits and benefits of web-based targeting, using the ‘passion centre’ concept. Obviously I looked suitably clued …

By Sara Scott | 25th April 2007 at 6:14 pm | Read more ...

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POSTS TAGGED ‘marketing_agency’

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