SME BlogPOSTS TAGGED ‘prospects’
What is b2b marketing? – Part II
Following on from my first post on B2B marketing, broadly speaking there are five main elements to consider when creating your marketing campaign.
1 Create a single view of your customer
Sound …
What is b2b marketing?
This is the first of a series of guest blog posts from Simon Lawrence, ceo of marketing agency Information Arts, on business-to-business marketing.
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If I said to you I’d worked in B2B …
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