Campaign launched to defend online retailers

Campaign to defend independent online shop keepers launched.

By News Desk
26th March 2008 at 12:18

amenonlineshops We all know retailers are under pressure on the high street, but a new campaign from hosting company Amenworld suggests that independent shop keepers are having just as rough a time online.

Drawing on research released a little while back by directline.com, Amenworld highlights that 61% of UK consumers were more likely to buy from a website of a ‘household name’ retailer rather than an e-commerce site without a presence on the high street.

The fact that consumers shop with brands they trust online or offline is no surprise.  That said small online retailers are able to build trust with customers in niche audiences very effectively online thanks to a whole range of tools including, blogging, newsletters, Facebook, forums, or even twitter. The world is a lot flatter and a lot fairer online.

The need for a campaign to support independent online retailers as if they were under threat, is therefore debatable.  After all even the directline.com survey would suggest a sizeable 39% of consumers are happy to shop online with independent e-commerce stores.

Big store vs little store scare stories aside, the Amenworld campaign offers free publicity, promotion, inbound links and more to those that join, so this may be worth having as long as it doesn’t matter where your site is hosted.

Commenting Is Easy

Do you have an opinion on this news item? Have something to add that others might find helpful? Then please leave a comment in the box below.

If you'd like to have your image included next to your comments here, then you can set yourself up with an avatar in just a couple of clicks.

Leave a comment

Related Posts

Photostream

Listen to the sales podcast for SMEs Subscribe to the podcast on iTunes

BUSINESS PODCASTS

Click on one of the play buttons to listen to inspirational interviews with entrepreneurs from SmallBizPod.

SmallBizPod #92 - web startups, shooting for the moon or nailing the business model?

SmallBizPod #92 - web startups, shooting for the moon or nailing the business model?

PostedDetails | PostediTunes
play small business podcast now
SmallBizPod #96 - interview with Bill Liao co-founder of Xing

SmallBizPod #96 - interview with Bill Liao co-founder of Xing

PostedDetails | PostediTunes
play small business podcast now
SmallBizPod #57 - Enthuse, Exceed, Enjoy.  King of Shaves.

SmallBizPod #57 - Enthuse, Exceed, Enjoy. King of Shaves.

PostedDetails | PostediTunes
play small business podcast now
SmallBizPod #51 - Interview with Nigel Botterill of thebestof

SmallBizPod #51 - Interview with Nigel Botterill of thebestof

PostedDetails | PostediTunes
play small business podcast now
SmallBizPod #72 - Michael Gerber podcast - dreaming big with the E-Myth author

SmallBizPod #72 - Michael Gerber podcast - dreaming big with the E-Myth author

PostedDetails | PostediTunes
play small business podcast now
SmallBizPod #56 - Asian Entrepreneurship

SmallBizPod #56 - Asian Entrepreneurship

PostedDetails | PostediTunes
play small business podcast now

PARTNER PROMOTIONS

If looking to boost your businesses performance with promotional marketing, travel incentives or incentive schemes get it touch with NDL Group