know-who.com launches online recruitment referral site.
Today sees the beta launch of a new social network and referral-based recruitment site called know-who.com. The site claims that using the power of referral networks, its online recruitment model could save businesses as much as 75% in recruitment costs.
know-who.com seems to apply the same principles to the online recruitment market as Zubka. Use and reward referrers to identify the right candidates for jobs posted by hirers.
It’s a good idea and one worthy of emulation. know-who.com’s own recent survey shows that nearly two thirds (60%) of Britons prefer direct application and contact via word of mouth or referral to dealing with recruitment consultants.
Both Zubka and know-who.com are classic disintermediation plays. It’ll be interesting to monitor their success and see whether there’s room in the market for them both.
I checked out this service and it does not have many opportunites for the UK market. If employers are looking to cut recruitment costs then zenrec.net can help with the average fee for marketing and managing an online recruitment campaign on over 30 job boards for just £297. We are saving employers thousands of pounds off their recruitment costs.