SME NewsHigh street names winning online?
Big high street names attracting more web visitors than their online competitors.
It looks like the big high street names, while suffering in the bricks and mortar world, are pulling ahead of their less well known competitors online, according to the latest research released by HitWise.
During November, the top 100 UK high street retailers attracted 22% more visitors to their websites than the top 100 online retailers.
The most recent table of top online retail outlets compiled by IMRG-HitWise also found that 30 of the top 50 spots were taken by big high street names.
Clearly the power of branding is playing its part in helping big retail names compete online. Commenting on the gap developing between multi-channel retailers and online only etailers, Robin Goad of HitWise said:
Partly this is a result of their brand strength – consumers are obviously looking for cheaper prices in the current climate – but they are also turning to trusted brands that offer value for money in these uncertain times.
[Picture credit: garethjmsaunders licenced from Flickr]
Share & Comment
0 comments
Related Posts
From The Blog
- Tempted to Work from Home? The Pleasures and the Pitfalls
- Growing Your Business: Where Should You Start?
- Confidence To Go For Growth
- How small businesses can reduce their costs on office supplies
- Get the RIGHT strategy to succeed in business going into 2014
- Are you ready for 4G?
- Trials and tribulations of small businesses finding the right meeting room or conference venue
Photostream
BUSINESS PODCASTS
Click on one of the play buttons to listen to inspirational interviews with entrepreneurs from SmallBizPod.
Commenting Is Easy
Do you have an opinion on this news item? Have something to add that others might find helpful? Then please leave a comment in the box below.
If you'd like to have your image included next to your comments here, then you can set yourself up with an avatar in just a couple of clicks.