High street names winning online?

Big high street names attracting more web visitors than their online competitors.

By News Desk
8th December 2008 at 12:15

High street retailers doing well onlineIt looks like the big high street names, while suffering in the bricks and mortar world, are pulling ahead of their less well known competitors online, according to the latest research released by HitWise.

During November, the top 100 UK high street retailers attracted 22% more visitors to their websites than the top 100 online retailers.experianonlineretailergraph

The most recent table of top online retail outlets compiled by IMRG-HitWise also found that 30 of the top 50 spots were taken by big high street names.

Clearly the power of branding is playing its part in helping big retail names compete online.  Commenting on the gap developing between multi-channel retailers and online only etailers, Robin Goad of HitWise said:

Partly this is a result of their brand strength – consumers are obviously looking for cheaper prices in the current climate – but they are also turning to trusted brands that offer value for money in these uncertain times.

[Picture credit: garethjmsaunders licenced from Flickr]

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