SME tips and advice on sales and marketing for a small business, startup or entrepreneur
Penny Haywood Calder has seen the ups and downs of recession, booms, busts and bursting bubbles, but her own business has survived and is now stronger than ever.
Small businesses and startups are often in the best position to pitch their PR stories to the media. But it’s important to really understand what makes journalists tick. The following seven tips will help you do just that.