SmallBizPod #34 – marketing for small businesses

Juliette Prouse, of Qube Communications interviews George Torok, Canadian marketing expert,on personal branding and getting one up on the competition.

By Alex Bellinger
23rd November 2006 at 12:11 am

This week’s small business podcast, SmallBizPod #34, features an excellent interview by one of our listeners, Juliette Prouse, with George Torok, entrepreneur, best-selling Canadian author and marketing expert. George and Juliette discuss how your business can get an unfair advantage over the competition and how you can build a personal brand. There’s also a review of PodcastCon UK including live music from one of the bands that played as well as the usual round up of comments from listeners and the latest from the SmallBizPod Frappr map community.

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Show Notes



• 00:00 Alex on what’s coming up in the show.


• 01.55 Interview from SmallBizPod listener Juliette Prouse at Qube with George Torok, best selling Canadian business author and marketing guru. George talks about how to get an unfair advantage over your competitors by applying systems and business principles that will take you beyond natural talent. Juliette and George also talk about how to build a personal brand, ‘smell out’ your best customers and how to overcome the emotional highs and lows of entrepreneurship.


• 24.48 Alex on interview contributions from listeners.
• 24.48 Round up of PodcastCon with thanks to Cheeze and the other sponsors.
• 26.45 Email comment from Jason King.
• 27.47 Email from Ian Wells on whether or not SmallBizPod has covered the issue of small business joint ventures.
• 28.13 Chris Rusu checks in to say hello.
• 28.49 Hugo Carlone who runs a small advertising agency in Brazil emails the show and realises that advice for small businesses is relevant across the globe.
• 29:54 Comments from the latest listeners to add themselves to the SmallBizPod Frappr map including: Matt Griffiths in Malaysia and Caron in Alberta.


• 31.11 Music – Janine by The Shakes live at PodcastCon UK 2006 with thanks to the excellent Fishbowl Acoustic and the Podcast Music Network.


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  1. CARON SPRAKE says:

    Hi Alex. LOVE Smallbizpod and have listened to them all. Heard 34 today and really enjoyed it.Some of the tips I am learning are life changing not only inspiring and educational.

    Ps I am In Devon not the USA!!Dont know how I got out there! Another great guy to listen to is Doug Smart and his very short (just over a minute) podcasts. This guy is amazing and really gets results.

    Keep up the great work Alex. Ps also loved the music . How about some Monster by Midge Ure! It is pretty heavy stuff.?

  2. alex says:

    Hi Caron, really good to hear from you. Sometimes the Frappr map does weird things as does my mind! Good to know you’re in Devon and good to know you’re enjoying the show. I really like Doug Smart’s podcasts too. Short, snappy and informative.

    I’d love to play some mainstream music occasionally like Midge Ure, but copyright issues prevent me from doing so. At least the independent music I choose at the end of each show gives me a chance to expose some great, lesser known talent.

  3. Hi Alex,
    Been listening to your podcasts for over 12 months now and always look out for the latest one when I am synchronising itunes. However, it’s been ages since the last one! I started my business networking company after listening to your podcasts and I am soon going to promote them on my website (if you are ok with that?)
    Business Networking

  4. alex says:

    Hi Mark

    Yes, sorry the next podcast’s been delayed. Just about to launch a large update of the site which has held things up a little. In fact, two podcasts are going to be released next week. The new site should be launched tomorrow. Let me know what you think, if you get a chance. Good luck with the networking.

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