SmallBizPod #61 – Levi Roots Podcast

Levi Roots talks about slaying Dragons in the Den, motivation, self-belief and taking your entrepreneurial chances when they come your way.

By Alex Bellinger
7th February 2008 at 2:59 pm

This week SmallBizPod #61, the startups podcast, includes a truly inspirational presentation by Levi Roots of Reggae Reggae Sauce and Dragon’s Den fame. Many thanks to Jason Dainter of the Leeds networking group Leeds Inventure for contributing the recording made when Levi visited Leeds recently. There’s also the usual round up of listener feedback and music.

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Show Notes



• 00:00 Alex on what’s coming up in the show.
• 02:13 Thanks to Sage for their continued sponsorship of the podcast.
• 03:30 A big thank you to the terrific Leeds business networking group Leeds Inventure for recording the interview and to Jason Dainter for sending it in.


• 04:45 Presentation by Levi Roots, inventor of Reggae Reggae Sauce, slayer of Dragons and celebrity entrepreneur. Levi talks about his journey from hard working musician and chef to successfully gaining funding from two angel investors on one of the most memorable episodes of the BBC’s Dragon’s Den. He also talks about unique selling points, being yourself, persistence and self-belief as vital ingredients for entrepreneurial success. Music, passion, food and charisma are in abundance as well as some very practical business advice from William Shakespeare.


• 35.22 Thanks to Jo Ward from London and Tim Guetschow from Minnesota for sticking a pin in the SmallBizPod Frappr map and don’t forget to sign up to the small business Facebook Group too, if you have a moment.
• 35.22 Thanks also to Abbey Business Centres for their support of the SmallBizPod blog.

• 39.04 Music


from “Dancehall Giant”
(Positive Sound Massive Recordings)

Buy at iTunes Music Store

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  1. Smallbizpod does it to me again!!! absolutely brilliant!!

  2. alex says:

    Thanks Oladele, glad you enjoyed it. Big thanks to the guys at Leeds Inventure for this one! I’m just the messenger 🙂

  3. Cheers Alex!!!!


    The sound quality is great and the podcast is really interesting.

  4. alex says:

    Hi Peter, it is superb and you guys did a marvellous job with the recording. Levi did a great job with the words! Thanks for all your help in making this one happen Peter.

  5. Ed Stivala says:

    Hi Alex,

    Great podcast edition – It must be getting hard to keep finding such interesting people to record?

    One suggestion, if you lose the music at the end then you will have an even better product 😉

  6. alex says:

    Thanks Ed, good to know you’re still listening. Finding interesting interviewees isn’t proving too difficult at the moment. Come 2045, I may be running out of ideas 😉

    As for the music … you’ll just have to allow the host this one small indulgence!

  7. Hi Alex,

    We will be having another celebrity entrepreneur presentation in October all being good so we can supply you with another hopefully.

    We will keep you in the loop.

  8. alex says:

    Sounds great Peter. As you know, I’m always very happy to receive quality contributions.

  9. […] podcasts are well worth listening to – especially the one with Levi Roots of Reggae Reggae sauce fame – but if you want to skip straight to me sharing my personal journey, […]

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