SmallBizPod #84 – interview with Lara Solomon, author and Mock entrepreneur

Mocks founder, Lara Solomon, on how she developed, branded and retailed a hit mobile phone accessory selling over a million globally in just four years.

By Alex Bellinger
3rd June 2009 at 2:00 pm

This week SmallBizPod #84, the small business podcast, includes an interview with author and Mock entrepreneur Lara Solomon on her inspiring startup story.

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Show Notes



00:00 Alex on what’s coming up in the show.


02:10 Thanks to XLN Telecom for sponsoring the podcast – you could save 40% on your business phone bills and line rental.

03:49 Interview with Lara Solomon, the entrepreneur behind mobile phone sensation Mocks and author of startup book Brand New Day. Lara and Alex talk about how she came up with the idea for the product, finding Chinese suppliers and developing strong relationships with them, creating a brand from scratch, marketing with virtually no money and how to secure deals with big retailers. Lara’s is an inspiring story for any startup and well worth a listen.

46.48 Music with thanks to IODA Promonet Ananda Project, Heather Johnson, Terrance Downs
“I Hear You Dreaming (Larry Heard Nocturnal Mix)”
from “Mix The Vibe: Osunlade (Digital Edition)”
(King Street Sounds)

Buy at King Street Sounds Webstore
Stream from Rhapsody
Buy at Napster

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  1. Lahle Wolfe says:

    What a great story! Not quite a “rags to riches” story – more like a savvy, determined women not afraid of hardwork, with a good sense of business, and a great idea.

    Still, Lara managed to launch a new business with little money after seeing a niche no one else was really filling. Other women can certainly take some important queues from her story.

    Great interview, thanks!

  2. I agree Lahle, Lara’s story is a good one. The bootstrapped businesses (starting with little or no money) are always some of my favourites and close to my own business heart.

    Glad you enjoyed the interview, keep listening and do spread the word.

  3. Kasi Carter says:

    I am a stay at home mother looking to make an income from home. I know the potential is out there. I am looking for help on how to develop a web based business. If you know how or can point me in the right direction, I would greatly appreciate it.

    Kasi Carter

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