SME BlogMarketing
Practical b2b and b2c marketing advice for small businesses and startups.
Is word of mouth the holy grail of B2B marketing?
When word of mouth marketing heads online there’s plenty of scope for your small business to make the most of recommendations and a positive reputation. Simon Lawrence highlight how your B2B maketing strategy can benefit from word of mouth online.
B2B marketing – it’s not always about shouting the loudest
In my last blog post I wrote about the unforgivable use of so-called ‘buzzwords’ in the office. They drive us all nuts, especially when our colleagues wheel them out at every …
Never mind the marketing buzzcocks
It’s been a while since I contributed to the blog. . .
And as well as spending that time contemplating my navel, I’ve also been giving the whole practice of marketing some …
Hassle-free online conferencing
Do people in your company need to collaborate fairly intimately with others who are geographically distant in order to get their work done more quickly? By ‘intimately’ I mean a mix …
The Cool Curve and related matters
Toby Moores is a businessman whose stock in trade is ideas. His company generates them by the thousand, filters out those most likely to succeed and then has a stab at …
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