SME BlogMarketing
Practical b2b and b2c marketing advice for small businesses and startups.
Money can’t buy you love
The old adage about keeping existing customers happy has never been truer. Simon Lawrence looks at how good data can help build good business relationships.
Make ’em an offer they can’t refuse
Now is the time for agile small businesses to make the most of their super-light, power steering and do some smart marketing.
What is ABM anyway?
What the devil is ABM and why could small businesses benefit from taking a more structured approach when they’re keeping in touch with customers?
Local relationships clinch deals – knowledge, credibility and b2b sales
In the battle to win new customers building relationships locally is key to success, argues Simon Lawrence in the latest of his posts on b2b marketing.
Can psychology help you with creative marketing?
Simon Lawrence continues his regular series of posts on b2b marketing, this week taking a look at new ways to get to grips with the psychological needs of your customers and prospects.
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