SME BlogPOSTS TAGGED ‘branding’
Think of your brand as your business DNA
Clare Tucker continues her series on marketing with a look at cost-effective ways to keep your business brand fresh.
Time to take a look in the mirror at your brand
Clare Tucker explores why your small business branding matters and why rebranding need not be a terrifying prospect for SMEs.
Finding the write words
I dropped into my career in advertising, marketing and all things brand and communications related by accident. OK, so I picked up a literature degree – but that was reading, not …
Brandthing
What is this thing we call ‘branding’?
It’s something that’s been defined and redefined so many times that brand means different things, depending on who you talk to.
This week, I came across …
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